Last Episode, What’s Next? : Podcast Episode #100

100th Podcast Episode

100th Podcast Episode

This is the final podcast episode in the Music Radio Creative podcast series. We share some facts about the MRC podcast, a timeline of the podcast’s development and out new podcasting ideas for the future. It was first broadcast as a Google Hangout On Air on Friday 18th July 2014.

Podcast Facts

The Music Radio Creative podcast started on 3rd July 2012 so we’re over 2 years in.

Most Listened To Episodes

Here are the episodes that gained the most listens (stats correct as of Friday 18th July 2014).

  1. 6818 listens - World of Audio in 2013 Review
  2. 4886 listens - Audio Branding For MRC (when Izabela joined in)
  3. 4375 listens - The Power of Networking

Episodes That Created The Most Discussion

  1. 92 comments - Voice Over Jobs At Music Radio Creative
  2. 59 comments - Mic Chain Setup For Voice Overs
  3. 49 comments - Sound Quality for Podcasting and Broadcasting

The top 3 most commented episodes are about audio production which is why… we’re creating a dedicated podcast about it!

Podcast Timeline

The first 5 episodes were only me… you can still hear them! After that really cool guests joined in – voice artists, producers & radio peeps. Izabela joined me on the podcast from #39 but she didn’t join officially until #49 and then we never looked back!

Podcast Listener Statistics

All time listens 90,344 – since we have joined Spreaker in July 2013 (we have broken the 100,000 download mark but lost our previous download stats after leaving our old podcast media host).

New Ideas – Why Are We Doing This?

  • Many are afraid of change. You already like what you’re used to.
  • We want to increase our weekly output and give you more choice.
  • We want to do a daily podcast of 10 minutes each day.
  • Different style and ideas to current successful daily podcasters John Lee Dumas & Pat Flynn.
  • Our listening figures are stuck – we would like to make sure to move them up as much as possible – we believe we can reach wider audience this way.
  • This will be the first podcasting split test. We’ll launch 5 podcasts and see which performs the best!

The 5 New Podcasts Will Be…

Podcast About Podcasting

Podcasting tips, ideas and technology reviews to enable you to be the best podcaster you can be.

Audio Production Podcast

Ideas, tips, tricks, my audio secrets and much more – all related to audio production.

Internet Marketing Online Show

Sharing online marketing tips strategies and ideas to improve your game in the new media world. We are not the experts – but we are interested and would like to learn more – will you join us on that journey?

Branding Cow

Izabela’s baby – branding reviews, ideas, tips, tricks. It will eventually be Izabela’s new company if it takes off.

Isle of Wight Lifestyle Podcast

Lifestyle design ideas from two passionate entrepreneurs who talk about life and discuss how to become the very best version of yourself.

Launch date will be by 22nd August. Make sure you’re getting our email updates to hear more!

Have You Ever Worked For Free In Radio? : Podcast Episode #99


LibreIn this episode we discussed everything about the topic, “doing something for free” especially in radio. The topic came from a discussion on the Music Radio Creative facebook page, “if you work in radio have you ever been asked to do something for free?” We received many replies about it and that’s what prompted us to consider this as the next podcast topic. To start off the podcast and answer the question myself, being someone who have worked a couple of decades in radio, yes I have been asked to do something for free on a few occasions.

Doing Something for Free In Other Industries

Izabela previously worked in the banking industry so I asked her to shed some light about their practice with respect to the topic. She answered from her first hand experience that they are asked cleverly by the superiors to stay longer. This is not without benefits because they do get free pizza and the chance to make commission by calling out leads. Izabela however noted that in that particular instance, if you do not stay you will be the odd one out and that puts the pressure to do as others do, to stay.

Is This Free Work a Culture or The Norm?

Since we thought that being asked to render extra hours of work for free is present in any industry, we pondered on the possibility of such practice being the current standard or the norm. We addressed the topic by thinking of what we do at Music Radio Creative. We don’t really ask people to work for free because those who work for us or with us log their hours and they get paid for everything. The only instance we could think of is when we ask voice artists for a sample of their work but even in that it is reasonable to expect it because the nature of the work itself necessitates the giving of a sample. I added however that due to the fact that we are working online we may be, in essence working for free. This is because of the irregular hours that we dedicate when we work on a project for example in a shift from 7am up to 8pm or even 10pm.

Have You Been Asked To Work for Free in Radio?

My Own Experience and Beginnings

We moved on to the radio industry. We had plenty of yes in the comments on our Facebook page and even got a funny one saying “people get paid to work in radio?”. Paul Green said he actually pay to present his shows every week which I know for a fact because there are radio stations in the UK which are community based and earn from this instead of from advertisers. I actually acknowledge this practice because it is just like in clubs where you pay and get exposure or experience. At the end of the day, you still get some experience, exposure in the field, and even training. Sometimes its just being on the air, doing the show and getting feedback from listeners and encouragement from colleagues that is training that money really can’t buy. I actually started in hospital radio and I was very lucky because I only had to pay around 5 pounds per year membership fee but I got the best training possible at Hospital Radio Tunbridge Wells! For those of you who are unaware a hospital radio is basically a radio station inside a hospital that broadcasts to the patients.

The Common Practice in Radio Stations

In the radio industry you used to be able to do a “show and go”. It is where you just arrive and do your work and your show for the actual span of time it runs for example from 9am to 1pm. This is not the common practice nowadays and I gave a lengthy discussion of what it usually is like at the moment. As an example based on my experience, aside from the 3 hour of show that you’ll do you will also have to do about 90 minutes of prep and even stay after the show because people will expect you to do so. So effectively, you will render free hours before and even after your show. I believe however that working in radio is a passion based job and we tend to do what we love thereby mitigating the effects of such practice.

Izabela commented that it is only a matter of setting expectations and that such practice is a failure in management more than anything else. She explained that a good radio station should invest in a good manager who would know how things actually work and take them into consideration in the actual day to day running of the station. I commented by saying that it actually may be more of a culture in radio stations to which Izabela countered that even if it is a common practice, and that people in radio love doing it, a human being would always have a limit.

Of course such practice is not the same everywhere. Izabela also pointed out that it’s different everywhere. Speaking from experience, I’ve also had it the other way around and get asked to do a show wherein they won’t let me stay afterwards. To this Izabela said that it is important to set expectations and how they may be perceived because you might be already asking someone to do something for free but they will not outright tell you about it, hence the practice.

Getting Asked to Do Promotions and Adverts for Free in Radio Stations

I also shared an experience of mine in the radio industry where we usually get asked on our down time in the station to record a specific promo or even an advert but don’t actually get paid. Izabela gave us a good way of addressing such practice by answering in a polite manner for example and just saying “yeah sure, what’s the payment?” Izabela also noted that if you’re not an actual voice artist or just starting out, you can actually make use of the practice as it is a great way of making your demo. However I also commented that there’s a huge difference between a professional voice over artist and a radio presenter.

What’s Your Experience?

How about you have you been asked to do something for free whether in the radio or other industry? Share your experience with us in the show notes!

Big Announcements!

Party TimeEpisode 100

Please join us on the 18th of July 8PM UK time on our episode 100 which will be live on air through Google Hangouts. We’ll celebrate but we’ll also have a very big news! Please go here to pre register for the event!

UK Podcasters Conference

If you’re interested in podcasting, this August there will be a UK podcaster’s conference and you can get 20% off your ticket if you go here!

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Audio Banners Ads : Podcast Episode #98

Audio Banner Ads

Audio Banner Ads

Izabela and I discussed in this episode Audio Banner Ads and our thoughts about them. Izabela actually got the idea from one of our audio specialist Sharon Iezzi who mentioned adding audio banner ads to our Music Radio Creative affiliate toolkit.

Audio Banner Ad Ideas

I cited instances where audio banner ads may prove to be beneficial. Facebook has already implemented auto-play features on their videos. The videos actually don’t play audio automatically but in this same principle an audio banner ad may be utilised. Izabela said that an audio banner ad may work wonders as long as you can have an enticing frame for it and it does not have to be just limited to audio as you can put a video together with it.

Why Are Audio Banners Ads Not Prevalent?

I asked Izabela the question why is it that companies like Facebook and Google have yet to try and create Google Ads and the like for audio which is akin to an audio banner ad? Izabela mentioned a potential stopper would be the broadband speed because an audio banner will definitely put a lot of strain to it as opposed to a conventional banner. However, she also recognized the fact that such a hindrance is not as real nowadays because of technological advancement and hoped for you the audience to share possible experiences with audio banner ads.

How Should an Audio Banner Sound?

I asked Izabela on how an audio banner ad should sound? Should it be a voice over, something produced or a conversation? She answered not by giving a definitive norm for audio banners but cited guidelines on how an audio banner should be. Izabela said it does not have to be anything specific as it can be produced audio, a conversation or a jingle of about 5 to 10 seconds. She added though that it has to be enticing to really make you click and play.

I raised a concern of whether it would be favorable for an audio banner to adapt what has been common in advertising where the talents and the advertisement itself give off a not so polished vibe. Izabela thinks that this practice will not work in audio banners because you can give a false image of your company when it is more crucial to have consistency for the branding channels and actually giving a professional image.

Spotify and Sticher Advertisements

A good example of audio banner ads that seem to work nowadays are the ones you hear on Spotify and Stitcher. While listening to music the audio banner ad would tell you to watch a movie and ask you to click the banner on your smartphone screen. Izabela shared her thoughts about Spotify and Stitcher adverts being classified as audio banners. She explained that in these adverts you are combining the audio and video aspect and you get the ability to go somewhere from the point of listening to audio without actually typing it but instead by doing some call to action such as simple clicking.

Google Glass and Audio Banner Ads

Google Glass

Google Glass

In an attempt to convince Izabela to let me buy a Google Glass, I correlated how audio banners may be incorporated in Google Glass. I cited the example of when you are walking to the beach and the app knows that its a good surf day so the glass comes up with an audio banner ad relevant to the situation. Izabela actually had a good idea with Google Glass and audio banners. With the use of Google Glass, when you see a building balloons would appear and when you pop them out an actual advert of your own or even a review from customers will appear!

Izabela recognized that I am already talking about the audio banners of tomorrow this early in the day but nonetheless did not assent to the quick purchase of a Google Glass.

Possible Disadvantages of an Audio Banner

One of the possible disadvantage of using an audio banner is that it may appear as annoying to the listeners especially if its long and dragging. It may be classified as disruptive advertising based on my experiences. Izabela noted that relevance of the subject would be a good way of going around this because if it is then those who visits your website won’t be annoyed and may in fact find it helpful.

We also agreed on how audio banner ads like banner ads may be an intrusive way of advertising. Izabela and I were not in concert as to the effectiveness of audio banner ads because she believes that they work while I think they are not as good as other forms of advertising. I shared my experience running campaigns on Google Ads wherein I observed that the click through rates are less on banner ads than on text ads or even Facebook news feed ads. I believe people are looking for the next big thing and banner ads have just been around for so long that people are already becoming blind to it.

Share your Experiences with Audio Banners!

Have you tried using audio banner ads? What sort of success or failure did you encounter when using audio banner ads? Let us know in the comments section below and we’ll be sure to respond!

Episode 100 Announcement!

We have a date for our episode 100! It will be on July 18, 2014 Friday 8 PM UK time. You can go here now to register to attend our Hangout On Air as we celebrate our 100th episode! We’ll also have big announcements as Izabela already spilled out that there won’t be an episode 101 of the podcast! Bring a beer, glass of wine or any drink wherever you are in the world and join us for our Hangout.

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