What is Branding and Why is it Important? Branding what is branding Music Radio Creative

By Izabela Russell| August 27, 2014

What is Branding and Why is it Important?

In this introduction to Branding Cow and the Branding Cow Podcast we’ll discover exactly what’s in a name and how I came to settle on this name for my new […]

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Broad Business Or Narrow Niche? Podcast Season 1 narrow niche Music Radio Creative

By Mike Russell| April 11, 2014

Broad Business Or Narrow Niche?

Should you broaden your reach and pursue a broad business model or focus on a smaller niche catering to a subject in which you are an absolute expert?

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